Shift from Flash to HTML5 paves way for creative programmatic ads - Marketing Dive

Shift from Flash to HTML5 paves way for creative programmatic ads Marketing Dive As display ads move away from Flash to HTML5, many marketers are willing to spend more on creative programmatic ads, according to Ad Week. HTML5 ads have higher deliverability rates on desktop and mobile devices, so marketers are finding creative ...

by via HTML5 news - Google News