The IAB guidelines for non-formatted content-based advertising and HTML5 ... - Lexology (registration)

The IAB guidelines for non-formatted content-based advertising and HTML5 ... Lexology (registration) The Interactive Advertising Bureau (IBA) has recently released new guidelines ("Phase 2") for good practice in relation to disclosure in online content-based advertising. The framework follows IAB "Phase 1 Guidelines for Native Distribution Formats ...

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