Monday, August 21, 2017

VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT - AdExchanger


AdExchanger

VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT
AdExchanger
Most still support Flash, not HTML5 or JavaScript. “The verification vendor needs to be within a mobile SDK to measure viewability (using VPAID) – and if they're not, they can't tell us much,” said Nick Frizzell, senior director of brand safety and ...


by via HTML5 news - Google News

No comments:

Post a Comment