AdExchanger |
VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT
AdExchanger Most still support Flash, not HTML5 or JavaScript. “The verification vendor needs to be within a mobile SDK to measure viewability (using VPAID) – and if they're not, they can't tell us much,” said Nick Frizzell, senior director of brand safety and ... |
by via HTML5 news - Google News
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