Sunday, August 27, 2017

VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT - AdExchanger


AdExchanger

VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT
AdExchanger
“That's the biggest challenge in my opinion,” said Gamut's Oh. “A publisher could be set up for HTML5/JavaScript with their player and advertisers could have sent the proper creative file type, but if the VPAID wrapper is still Flash-based, then it ...


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